Privacy Policy

1) Scope

This Privacy Policy explains how we collect, use, share, and protect personal data when you interact with our website, landing pages, ads, forms, webinars, demos, newsletters and sales communications (collectively, the “Marketing Channels”).
This policy does not cover data processed inside our CRM platform/app for paying customers. If you become a customer, the platform/app will be governed by separate Terms, Privacy Policy and (where applicable) a Data Processing Agreement.

2) What Data We Collect

We collect personal data that you choose to provide or that is generated through the Marketing Channels, including:

Identification & contact: name, email, phone, company, job title, country.

Lead intent & context: form fields, interests, use case, budget range, meeting availability, notes you provide.

Communication data: emails and messages exchanged with our team; newsletter preferences.

Event & demo data: webinar sign-ups, attendance, questions, poll answers, meeting recordings where lawful (you will be notified if a session is recorded).

Technical & analytics: IP address, device/browser type, language, time zone, pages viewed, referring URLs, UTM parameters, session duration, conversions.

Cookies/trackers: see §8 for details (consent where required).

We do not collect sensitive categories of data via our Marketing Channels.

3) How We Collect It

Directly from you (forms, chat widget, email replies, demo bookings, webinar registrations).

Automatically via cookies/SDKs for analytics and performance.

From service providers (e.g., webinar software giving us attendance stats; ad platforms reporting campaign performance).

4) Why We Use Your Data (Purposes & Legal Bases)

We use your personal data for the following purposes:

Responding to inquiries and providing demos: When you fill out a contact form, book a demo, or request product information, we process your details to get back to you and provide the requested information. The legal basis is the performance of a contract or pre-contractual steps.

Sending product information and newsletters: If you opt in to receive updates, we use your data to send you emails about our services, product updates, webinars, or newsletters. The legal basis is your consent (and, in some B2B cases, our legitimate interest).

Measuring campaign performance: We use analytics and conversion tracking to understand how our campaigns perform and to improve them. The legal basis is legitimate interest, or consent where required.

Improving website experience: We use analytics tools to detect bugs, monitor usage, and improve the website experience. The legal basis is our legitimate interest in running a stable and efficient website.

Maintaining security: We may process technical and log data to detect abuse, fraud, or unauthorized access attempts. The legal basis is our legitimate interest in protecting our systems.

Managing events and webinars: If you register for a webinar, demo, or event, we process your data to handle your registration, send reminders, and follow up after the event. The legal basis is the performance of a contract or our legitimate interest.

We do not sell personal data.

5) How We Share Data

We may share limited data with processors/service providers strictly to operate our Marketing Channels, for example:

Email & marketing automation tools, CRM, webinar/event platforms, meeting schedulers, analytics/cookie consent, cloud hosting/CDN, live chat, and advertising platforms for campaign measurement.

These providers act under contract and may only process data on our instructions. We do not allow them to use your data for their own purposes.

6) International Transfers

If data is transferred outside the UAE (e.g., to service providers or clouds in other countries), we implement appropriate safeguards such as contractual commitments and security measures consistent with applicable law.

7) Retention

Marketing leads (forms, demos, newsletters): kept up to 24 months after the last interaction (e.g., last email open/click or meeting), unless a longer/shorter period is required by law or you ask us to delete earlier.

Event/webinar records: typically 12 months post-event.

Cookie data: per the lifespan indicated in the cookie manager (§8).
When data is no longer needed, we delete or anonymize it.

8) Cookies & Tracking

We use cookies/SDKs to operate and improve the website. Categories:

Strictly necessary (site security, session, load balancing) – always active.

Performance/Analytics (page views, conversions).

Functional (remember preferences).

Advertising/Retargeting (only if enabled; for measuring and improving campaigns).

Where required, we display a cookie banner allowing you to accept/reject non-essential cookies and to change preferences at any time. You can also control cookies in your browser.

Sample banner copy (for your CMP):
“Nous utilisons des cookies pour le bon fonctionnement du site, l’analyse d’audience et, avec votre accord, pour améliorer nos campagnes. Vous pouvez accepter, refuser ou personnaliser vos choix à tout moment.”

9) Your Choices & Rights

Subject to applicable law (UAE PDPL; GDPR where relevant), you may:

Access your data and obtain a copy.

Rectify inaccurate data.

Delete your data (in certain cases).

Restrict or object to processing (including direct marketing).

Withdraw consent at any time (e.g., unsubscribe link in emails).

Requests: [email protected]. We may verify your identity before acting on a request.

10) Security

We apply technical and organizational measures appropriate to risk, including encryption in transit, access controls, least-privilege, logging, and vendor due diligence. No system is 100% secure; please use strong passwords and be cautious with links/attachments.

11) Children

Our Marketing Channels are not intended for children and we do not knowingly collect data from individuals under the age required by law in their jurisdiction.

12) Third-Party Links

Our website may link to third-party sites. Their privacy practices are governed by their own policies.

13) Changes to This Policy

We may update this Policy from time to time. Material changes will be posted on this page with a new “Last Update” date.

14) Contact

Marketwise Solutions FZCO
Dubai Silicon Oasis, IFZA Free Zone, Dubai, UAE
Email: [email protected]
Phone: +971 58 575 8814